sense of value with 8C's
A diamond's precision and finish, from raw and rough, to immaculately crafted.
Knowing the ocean provenance of a diamond, and the story of its journey.
The colour-grade of a diamond, from colourless to beautifully tinted.
To what extent a diamond is ethical, sustainable and conflict-free.
The detailed analysis of a diamond’s natural inclusions and blemishes.
The artisanal skill of setting a diamond to accentuate its brilliance.
How much a diamond weighs, this is quantified in metric carats.
The authenticity of a diamond, validated through official certifications and signatures.
We are committed to improving your quality of choice be progressing the traditional 4Cs of Cut, Clarity, Colour and Carat beyond pure function with our additional 4Cs of Coastal Origin, Conscience, Craftsmanship and Certification.
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